Privacy Policy

Last updated 5 October 2026

Cadence is a marketing platform operated by Marketing & Technology (16663885 Canada Inc.), Hamilton, Ontario, Canada. This policy explains what we collect, what we do with it, and how you remove it. It applies to the Cadence application and to any marketing account you connect to it.

Information we collect

Account information. Your name, email address, the business you work for, and your role in it. You give us this when you create an account or are invited to one.

Business information. What you tell Cadence about your business so it can write for you — your services, your audience, your tone, your website address — along with the content Cadence drafts and you approve.

Connected accounts. When you connect a marketing account (for example a Facebook Page, an Instagram business account, a LinkedIn company page, a website, an advertising account or an email platform), we store an authorisation issued by that platform and the details needed to use it: which page or account you chose, its name and identifier, and the permissions you granted. We do not store your password for any platform, and we never ask you for one.

Usage information. Ordinary technical records of using the application — sign-ins, actions taken in the product, errors — used to operate and secure it.

What we do with data from connected platforms

We read only what is needed for the features you have switched on, and we say plainly what that is:

Facebook Pages and Instagram. We read the list of Pages and Instagram business accounts you manage so you can choose one; we publish posts you have approved to the account you chose; and we read the public performance of those posts — reach, engagement, clicks — to report on them.
LinkedIn. We read the company pages you administer so you can choose one, publish approved posts to it, and read the performance of those posts.
Advertising accounts. Read-only, always. Cadence reads campaign performance in order to report on it and recommend changes. It does not create, edit or pause campaigns, and it never spends from your budget.

We do not read your personal profile, your friends or connections, your private messages, or anything belonging to accounts you have not connected. We do not use platform data for advertising, we do not sell it, and we do not share it with other customers.

Nothing is published without your approval. Every item Cadence creates waits for a person to approve it before it goes anywhere.

Google user data

If you connect a Google service, Cadence accesses only the data that service needs, and only for your own workspace:

Google Analytics (read-only): visits, top pages, traffic sources and conversions for the property you choose, so we can report how your website is doing.
Google Search Console (read-only): the searches your site appeared for, impressions, clicks and positions, for the site you choose.
Google Business Profile: the locations you manage, so you can choose one; your profile’s performance and reviews, for reporting; and publishing the Business Profile updates you have approved. Nothing is posted until you approve it.

We use this data only to provide and improve these features for you. We do not sell it, use it for advertising, or use it to train AI models. Cadence’s use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

Who we share Google user data with. We do not share, transfer or disclose Google user data to anyone except the service providers below, who process it on our behalf only to run the features you use, under data-processing terms that require them to protect it:

Nango holds the authorisation Google issues when you connect, and relays our requests to Google.
Supabase hosts our database, where the reporting figures we read are stored for your workspace.
Vercel hosts the Cadence application that processes your requests.
Anthropic provides the AI model that writes your reports and answers your questions in plain language. It receives the figures needed for that answer, and does not train its models on them.
Resend delivers the email summaries and notifications you ask for, which may include those figures.

We may also disclose information if the law requires it, or to a successor if the business is sold, in which case this policy continues to apply to it. Your Google data is never shown to other customers.

You can remove Cadence’s access at any time by disconnecting the service on the Integrations screen or at myaccount.google.com/permissions.

Artificial intelligence

Cadence uses AI models to draft content from the business information you provide, and to explain your reporting figures in plain language. Your data is used only to produce your drafts and reports. We do not permit our AI providers to train their models on your data, and we do not use your data, including Google user data, to train any AI model.

Who else handles your data

We use service providers to run Cadence, and they only handle data in order to provide their service to us: hosting and application infrastructure, database hosting, the service that holds platform authorisations securely, payment processing, email delivery, and error monitoring. We do not sell personal information to anyone.

Where data is held, and for how long

Data is held on servers operated by our infrastructure providers, which may be located outside Canada. We keep your account and business data for as long as your account is active. When you close your account we delete or anonymise it within 90 days, except where we must keep records for legal or accounting reasons.

Disconnecting a platform removes our authorisation to use it immediately. Content that was already published on your own website or social pages stays where it is — it belongs to your business, and removing it is done on that platform.

Removing your data

You can disconnect any platform from the Integrations screen at any time, and you can ask us to delete your data entirely. If you connected through Facebook or Instagram, you can also remove Cadence from your Facebook settings and Facebook will send us a deletion request automatically.

Full instructions, and a page for checking on a request, are at Delete your data.

Your rights

You may ask for a copy of the personal information we hold about you, ask us to correct it, or ask us to delete it. Write to us at the address below and we will respond within 30 days. If you are not satisfied with our response, you may complain to the Office of the Privacy Commissioner of Canada.

How we protect your data

We protect all customer data, and Google user data and other sensitive data in particular, with these measures:

Encryption in transit. Every connection, to Cadence, between our services and to Google and other platforms, uses TLS 1.2 or higher.
Encryption at rest. Our database is encrypted at rest with AES-256. Platform authorisations (access and refresh tokens) are held by our credential service, encrypted with AES-256-GCM under keys managed in AWS KMS. They are never stored in our own database or shown in the product.
Separation between customers. Each workspace’s data is walled off by row-level security enforced in the database itself, not only by the application.
Least privilege. We request read-only access wherever a feature only needs to read, and the minimum scope each feature needs. Service keys stay on our servers and never reach your browser.
Restricted staff access. Only authorised Marketing & Technology staff can reach customer data, only to provide support or investigate a problem, and that access is recorded in an audit log.
Deletion. Disconnecting a service ends our access to it immediately. The figures we stored are deleted within 90 days of your account closing, or sooner if you ask us.

Children

Cadence is a business product and is not directed at anyone under 18.

Changes

If we change this policy materially we will tell account holders by email before the change takes effect.

Contact

Marketing & Technology (16663885 Canada Inc.), Hamilton, Ontario, Canada
privacy@marketingtech.ca